RESUME

PROFESSIONAL SUMMARY

Experienced Communications Specialist with exceptional writing skills and meticulous attention to detail. Proficient across disciplines including marketing, public relations, social media management, journalism, copywriting, and editing. Known for achieving impactful brand presence through engaging content creation, strategic budget management, and effective multi-channel marketing strategies. Four-time published author.

Stanley Black & Decker, Remote 10/2021 – 05/2024

Digital Marketing Manager

  • Planned and executed corporate social strategy for Hustler Turf, Cub Cadet, Cub Cadet PRO, and Troy-Bilt 
  • Created targeted content calendars that aligned with marketing campaigns and implemented audience analysis tools to refine messaging based on consumer behavior insights
  • Evaluated and sanctioned over 100 pieces of content per month from external influencers and agency partners ensuring alignment with brand guidelines while enhancing audience engagement across social media platforms
  • Supervised agency partners and cross-functional teams consisting of 10+ employees in four locations (Minnesota, Ohio, Wichita, and Canada)

SUPER CAR GUYS                                                                                   2020 – 2021

Marketing Manager, Wichita, KS 

  • Developed and executed a comprehensive social media strategy for three pre-owned car lots in Wichita 
  • Produced over 50 pieces of original monthly content to enhance audience interaction across Facebook, Instagram, and YouTube
  • Composed original humorous scripts for monthly TB and radio commercials airing in over 457,000 households in Wichita and the surrounding areas

KANSAS TRUCK EQUIPMENT / KANSAS TRUCK MOBILITY             2018 – 2020

Director of Marketing, Wichita, KS

  • Managed a $150,000 departmental budget for four distinct departments – KTE, KTM, Bluebird Bus, and Parts 
  • Curated social media / editorial calendars for all departments and monitored for audience engagement 
  • Collaborated with department managers to determine monthly sales strategy and appropriate media source
  • Attended monthly marketing events and mobility fairs to highlight the Kansas Truck Mobility brand

LEE MEDIA GROUP                                                                                2014 – 2018

Content Writer/Social Media Manager, Wichita, KS

  • Sole content writer for a full service digital marketing agency 
  • Wrote targeted website content and promotional copy focused on keyword optimization strategies tailored to clients’ specific industries for maximum reach 
  • Received 2016 Wichita Business Journal Innovation Award – The Lee Media Group team developed an integrated campaign for Comfort Systems called, “Choose the Right Fit” including a television commercial, social media posts, and billboards

EDUCATION – Bachelor of science in Business Administration – Southwestern College, KS

SKILLS

Digital Marketing Skills: Social Media Management, Brand Strategy Development, Performance Metrics Analysis (KPI Development), Digital Campaign Optimization, Advanced Copywriting and Copy Editing

Project Coordination Tools: Asana, Miro, and, Basecamp for Project Tracking and Collaboration

Content Creation Techniques: Editorial Review Processes for Quality Assurance in Copywriting and Editing

Marketing Software Proficiency: Hootsuite, Emplifi, and Sprout Social for Social Media Scheduling and Analytics; WordPress CMS for Website Content Management, Constant Contact